Your autonomous AI web agency

Your custom website, from brief to launch.

Pourpens builds your business website and provides ongoing maintenance — 24/7, with no sales calls.

Free discovery. No sales calls. No commitment.

  • Open 24/7Any hour, any day of the year
  • Fixed price, agreed firstScope and price before any work
  • Live only with your approvalYou review every delivery

01 — Initial request

“We need a new company website.”

For which target? For which goals?

02 — Business context

A complex service offer Confirmed
Several buyer profiles Confirmed
A small marketing team Assumption
Structured by Pourpens Specification draft

03 — Refined need

Make the offer easier to understand, build credible proof and route each buyer to the right next step.

04 — Recommended system

A structured B2B marketing website

Managed content Supported Multilingual foundations Supported Qualified lead capture Supported Measurable conversion paths Supported
02 Agency Always on Open now · 24/7

Your web agency, without office hours.

Pourpens works around the clock. Whenever a need arises, you can discuss it, define the scope and launch agreed work through an autonomous process.

No sales calls. Your project moves forward at any hour.

Your evening · 20 minutes

  1. An idea, just before bed

    “More of our clients are in France now. Our service pages should exist in French, and French leads should go straight to Claire.” You write it down — to us.

  2. The plan, defined together

    Questions answered, assumptions made explicit, scope and acceptance criteria agreed.

  3. Approved and paid

    A fixed price, known before any work starts. Then you go to sleep.

While you sleep · about 2 hours of work

  1. Three service pages adapted for French buyers
  2. Built: French pages, language switch, lead form
  3. Leads routed to Claire, tested end to end
  4. Tested: mobile, accessibility, performance, SEO
  5. Verified against every acceptance criterion

Your morning

  1. The result is waiting

    Ready since 00:58: a preview link, a short change log and the verification report. You review it with your coffee.

  2. You publish — or ask for a change

    Nothing goes live without your approval.

Turnaround depends on scope. Larger projects are planned in stages — each one delivered the same way.

What you can bring to us — at any hour

  • 01

    A new website

    From a first launch to a complete redesign.

  • 02

    A business application

    Internal tools, portals and workflows built around how you work.

  • 03

    An online store

    Catalogue, payments and orders, ready to sell.

  • 04

    A change

    A new page, a fix, a price update — you describe the need, the agency builds it.

  • 05

    Ongoing care

    Hosting, monitoring, updates and maintenance, without a ticket queue.

Start a conversation now →
03 Context

Built for B2B teams that need a serious website, not another project to coordinate.

Explore the website offer →
The right context for working with Pourpens

A good fit if

  • You have a solid B2B offer worth presenting properly
  • You want to delegate the entire web project
  • You want to move forward without managing a production team

Less of a fit if

  • You are mainly looking for the lowest price
  • You are looking for one-off execution only
  • The project goals are still undefined
A

Launch with clarity

Turn an established offer into a credible website and a clear path for prospective buyers.

B

Replace a website the business has outgrown

Rework the structure, message and technical foundation instead of applying a new visual layer to old problems.

C

Add the capabilities the business now needs

Introduce managed content, languages, integrations or supported business functions within a defined scope.

04 Refined need

The request is not always the requirement.

You keep control of the context. The system turns it into explicit assumptions, a documented scope and a reviewable recommendation.

A brief often describes a solution before the underlying problem has been understood. Project Discovery examines your business, buyers, existing assets and constraints before recommending what to build — and what not to build.

See how discovery works →
From brief to direction Illustrative

Your initial request

“We’d like to modernise the websitea, add a blog b , and make our services easier to discover  »c

What we clarify

  1. a Modernisation needs a reference point: who we need to convince, and why.
  2. b A content section only works if the team can sustain it over time.
  3. c Making services easier to discover may require organising them around buyer needs, not internal categories.

Recommended direction

N1 Create distinct paths for operations and finance decision-makers Based on audience Confirmed
N2 Organise the offer around client needs rather than an internal service catalogue Based on buying priorities Confirmed
N3 Define a content rhythm the internal team can realistically maintain Based on available resources Assumption
X1 Make the visual redesign the priority of the project Before the offer, audiences and buying journeys are clarified Not recommended
05 Specification

One partner, from strategy to website operations.

The work is not handed between disconnected departments. Each stage builds on the same confirmed context, scope and acceptance criteria.

Shared across every stage: confirmed context · scope · acceptance criteria
  1. 01

    Research

    Understand the market, buyers, existing material and relevant constraints.

  2. 02

    Strategy

    Decide what the website must communicate, enable and deliberately leave out.

  3. 03

    Content

    Build the message architecture and page content around real buyer questions.

  4. 04

    Design

    Create a visual system that supports comprehension, credibility and action.

  5. 05

    Build

    Produce the website and supported capabilities against a versioned specification.

  6. 06

    Launch

    Verify the agreed criteria, deploy the system and confirm that critical paths work.

  7. 07

    Operate

    Keep the website hosted, monitored, maintained and reversible — or transfer it with documentation.

View the website offer →
06 Method

Clear decisions at each stage. No mandatory calls.

3 decisions are yours 2 controls are automatic
  1. 01

    Discovery

    You describe the situation. Pourpens shows how it understood it.

    Refined need
    You validate the interpretation
  2. 02

    Specification

    The recommendation becomes a versioned scope and criteria, and a price is proposed.

    Scope, criteria, price
    You accept scope and terms
  3. 03

    Build

    Content, design and code produced against the specification.

    Candidate version
    Checked automatically according to the agency's rules
  4. 04

    Validate

    You review the result against what was agreed.

    Approval or scoped correction
    You accept, or request a correction
  5. 05

    Deliver

    Launched under Operate, or packaged for Transfer.

    Live site or package
    Launch checklist, documented responsibilities
Explore the full process →

Asynchronous by default. If an exceptional technical issue requires direct contact, the reason is made clear.

07 Proof
ILLUSTRATIVE

Illustrative project — created to demonstrate the Pourpens process. Not client work.

See the reasoning, not just the screens.

Follow a fictional B2B project from its initial request to the recommended structure, content, design and delivery model. Every visible decision is connected to the business context that produced it.

  1. 1 Two buyer paths at first view ← N1 · Confirmed
  2. 2 Delivery proof placed before services ← N2 · Confirmed
  3. 3 Monthly resources, not a weekly blog ← N3 · Assumption, to validate
View the illustrative project →
screen · Northstar homepage, desktop 1 2 3
Homepage — each pin links to the decision that produced it
sitemap · priority paths
Structure — two buyer paths, one proof library
content excerpt · service page
Content — copy written against buyer questions
08 Delivery

Keep it operated. Or take it with you.

Who carries it Pourpens Your team
After launch
Build & Operate Pourpens hosts, monitors and maintains the delivered system under defined service terms. Recommended when you want continuity without building an internal web operations function.
Build & Transfer Receive the project-specific code, configuration and agreed documentation for deployment outside Pourpens. Recommended when your organisation already has the capability to operate it.
Hosting Hosted by Pourpens Your infrastructure
Monitoring and backups Included, under service terms Your team
Maintenance and updates Included, under service terms Your team
Incident handling Pourpens, per service terms Your team
Documentation Operating documentation Deployment and transfer documentation
Exit Documented export and transfer procedure You already operate it
Third-party costs Disclosed and allocated before commitment Listed per account, then carried by you
Upfront cost Standard production price Higher — includes portability and documentation

Start operated, take it with you later.

The export and transfer procedure is documented from day one. Choosing Operate never locks you in.

Compare delivery options →
09 System

Clear scope. Verifiable quality.

Every Pourpens website is assembled from capabilities — documented units of work with a defined outcome, inputs, limits, dependencies and tests. A capability is written down before it is ever proposed, so production follows a record instead of improvising.

Capability record Anatomy 6 fields
01 Outcome
What the client gets, in one sentence.
02 Inputs
Content, decisions and access it depends on.
03 Limits
Where the capability stops — written, not implied.
04 Dependencies
Accounts, providers and owners it relies on.
05 Tests
The checks it must pass before launch.
06 Delivery
How it behaves under Operate and under Transfer.
A capability can only enter a specification once every field is filled.

Three possible answers to a request

  1. Accepted The request fits documented capabilities and moves to specification.
  2. Narrowed The scope is reduced to what can be delivered reliably — and the reason is stated.
  3. Declined A critical requirement cannot be met. You are told so, and why.

Missing information stops progression. It is requested — never guessed.

Quality is defined before it is claimed.

Each criterion becomes a measurable acceptance test in the Project Specification. The build is checked against it before you are asked to accept anything.

  • Q1 Responsive behaviour Agreed devices and browsers
  • Q2 Accessibility Readable, operable, keyboard-reachable
  • Q3 Performance Budgets set per page type
  • Q4 Technical SEO Crawlable pages, coherent metadata
  • Q5 Critical journeys Tested end to end
  • Q6 Deployment Release checklist and rollback
10 Accountability

AI produces. Pourpens stays accountable.

AI-native production.
Controlled quality.
Clear delivery.

  1. 01 Specification before production.
  2. 02 Evidence next to every claim.
  3. 03 Take your website with you.

Ownership

Know what belongs to your business and what remains part of the reusable Pourpens system.

An ownership map in every contract

Reversibility

Understand how to export, transfer or end the service before committing to it.

The exit procedure, before you sign

AI transparency

Know when you are interacting with AI and which decisions are governed by explicit rules.

Every AI interaction labelled

Accountability

A real business remains responsible for delivery, exceptions and service commitments.

One named company, responsible in writing

Every delivery comes with

  • Versioned specification What was agreed, line by line
  • Verification report Every criterion, checked
  • Change log What changed, when, and why
  • Exit procedure How to leave, documented
Review trust and delivery principles →
11 Your questions before getting started

Before you start.

No. A website builder gives you tools to produce a site yourself. Pourpens assesses the business need, recommends a scope and takes responsibility for producing and delivering the agreed system.

12 Assess your project Your request

Start with the problem, not a sales pitch.

Describe the business context, review the interpretation and receive a recommendation grounded in the capabilities Pourpens can actually deliver.

Free discovery. No sales calls. No commitment.